The Cupcake Girls

 Review

Common Sense Media says

Reality show's recipe has hearty helping of mature issues.
greenON: Content is age-appropriate for kids this age.
yellowPAUSE: Know your child; some content
may not be right for some kids.
redOFF: Not age-appropriate for kids this age.
not for kidsNOT FOR KIDS: Not appropriate for kids any age.

Find out more

Quality
 
Sometimes media can be age appropriate but a real waste of time. Our star rating assesses the media's overall quality.

Find out more

Parents say

Not yet rated

Kids say

Not yet rated

What parents need to know

Parents need to know that this baking business reality show delves into a lot more than just cupcakes, with one owner going through infertility treatments, the other living sober as a recovering alcoholic, and an employee who's working as a transgendered woman. There's also some bleeped language (mostly "f--k") and moderate use of words like "pissed" and "hell." The series obviously serves as a commercial for the featured business, too, with name-dropping and logos frequently visible.

  • The show promotes the idea that female entrepreneurs can be ambitious and successful. But the bakery's frequent bungles sometimes make it look like the women's success was a fluke.
  • The owners clearly know what they're doing when it comes to business. They're also able to be both friends and business partners, despite all the stress. That said, there's a lot that goes wrong when the cameras are on ... and the owners don't always seem to be on top of things.
  • Not applicable.
  • Topics related to sex and sexuality (for example, fertility issues and sexual identity) are discussed.
  • Some bleeped swearing (mostly "f--k"), along with audibles like "hell," "damn," and "pissed."
  • The series serves as a longform commercial for the bakery's six locations.
  • One of the bakery owners is a recovering alcoholic who regularly attends AA meetings.

What's the story?

This WE channel reality series follows the highs and lows of THE CUPCAKE GIRLS -- longtime friends and business partners Heather White and Lori Joyce, who run a successful franchise of cupcake bakeries based out of Vancouver, Canada. Simply enough, the business is called "Cupcakes." But the day-to-day operations are rarely so simple, with Heather's mom serving as the general office manager and her dad pulling duty as the bakery's official delivery man. The bakery also employs a transgendered woman named Cadence, whose excellent customer service skills and uncommon look make her a real stand-out.


Is it any good?

 

The Cupcake Girls has a bit more spice than its most obvious competitor, TLC's DC Cupcakes. And that's a good thing, especially in light of a TV marketplace that's overpopulated with shows about cake, including Cupcake Wars, The Ultimate Cake-Off, Cake Boss, and Ace of Cakes. Even diehard baking junkies run the risk of getting a TV toothache. But at least with Cupcake Girls, you get something more substantial to go along with all that sugar.

Although Heather and Lori seem far more level-headed than DC Cupcake's often-frazzled sister-bakers Sophie and Katherine, they still have their fair share of screw ups ... and that's a curious trend among these cupcake-driven reality shows. Are major screw-ups merely manufactured for the sake of drama? Or do they really happen as often as the cameras make it seem? Either way, it makes baking "professionals" look awfully amateur.


Sign Up Message
Sign up for our weekly newsletter
Each week we send a customized newsletter to our parent and teen subscribers. Parents can customize their settings to receive recommendations and parent tips based on their kids’ ages. Teens receive a version just for them with the latest reviews and top picks for movies, video games, apps, music, books, and more.
Please enter an email address.
Please check your email address for possible typos.
Sorry, you must be 13 or older to subscribe to our weekly newsletter.
Sign me up!

What families can talk about

  • Families can talk about the cupcake/baking show trend and why cupcakes, in particular, seem to be so popular. Would opening a cupcake bakery be a smart business decision? Would there be any risks?

  • How does this series compare to other TV shows about baking? What does it do differently -- and does it work?

  • How do Lori and Heather rate as role models? What about Heather's parents, who are also employees? Kids: Would you ever want to be your parents' boss?


This review was written by Kari Croop
Parent
November 15, 2011
 
Like it!!
I really like it. I've only watched it today on wetv there were several episodes in a row. I like how business oriented the girls are, the importance of friendship and family that is ovious, the way they can disagree on things and still be best friends, they work together, comprimise and try different ideas. I like the show and really want to try one of those french toast cupcakes to. LOL

Flag as inappropriate 
Parent
July 5, 2011
 
Not So Good Cupcakes ...
Very judgmental about their business, treat people very poorly, sort of degrading in a lot of ways - obviously a product driven show to promote their stores - no real value.

Flag as inappropriate 

This review was written by Kari Croop
TV rating:TV-14
Network:WE
Cast:Heather White, Lori Joyce
Genre:Reality TV

This review was written by Kari Croop
 

Review It

Share your review with others

Hang on! You need to be a member to post your review.
A safe community is important to us. Please observe our guidelines.
About our rating system
ON: Content is age-appropriate for kids this age.
PAUSE: Know your child; some content may not be right for some kids.
OFF: Not age-appropriate for kids this age.
Learning ratings
BEST: Really engaging, great learning approach.
GOOD: Pretty engaging, good learning approach.
FAIR: Somewhat engaging, OK learning approach.
NOT FOR LEARNING: Not recommended for learning.

Great alternatives handpicked by our editors

 

vote now

Will you see The Cupcake Girls?


Already seen it? What do you think?

 

Been There? Tell us about it