Parents need to know that this series -- which follows hip-hop DJ Funkmaster Flex as he visits his famous friends to gush about their custom cars -- is full of product placement and branding. Flex talks up specific car brands, as well as his favorite auto shops and major parts suppliers, and he often promotes his friends' latest albums or other projects, too. There's not much in the way of sex, drinking, language, or violence, but while die-hard fans of custom cars may enjoy the show, there's little to interest others.
Consumerism:Many types of cars are mentioned by name, including Impalas, Camaros, Mercedes, Ford F-150 pickups, Ferraris, and more. The names of custom auto shops are displayed on screen, and some major auto parts suppliers sponsor specific segments. Many of the mechanics wear shirts bearing the Funkmaster Flex logo, and the series promotes his personal brand. Flex often visits celebrity friends, including athletes and musicians, and he promotes their work while gushing over their custom cars.