Parents need to know that it's unlikely that kids will want to emulate the fancy lifestyles celebrated in this reality show about a woman who helps wealthy people take extravagant vacations. (Unless you have a child who'd kill to stay in a stuffy hotel suite modeled after one used by Marie Antoinette or learn how to cook sea bass from a chef at one of Paris' finest kitchens.) But the not-so-subtle promotion of high-end brands like Valentino, Manolo Blahnik, and Ritz Paris should certainly give mom and dads pause. Language is less of a problem, as swear words are rare. Characters are shown drinking alcohol, but only in social situations.
Positive messages:The show celebrates lavish lifestyles, extravagant tastes, and luxury brands, and Sara's clients are hardly like the rest of us. On the plus side, she's a savvy businesswoman who's built her company from the bottom up. She also seems to recognize that money isn't as important as her chosen profession suggests, telling a friend who feels insecure about not measuring up to the super wealthy: "Sweetie, I don't care if you have nothing at all. I love you. It has nothing to do with what someone has or doesn't have. Seriously, it's so irrelevant; it comes and it goes, whether you have it, whether you don't."
Sex:Some clients wear skimpy bikinis during their vacations. An allusion to sex toys.
Language:Words like "ass" and "crap" are used infrequently; "s--t" and "f--k" are used even less often, and they're bleeped when they do pop up.
Consumerism:Luxury brands mentioned in just one episode include: Ritz Paris, Hotel de Paris, and Fairmont (hotels); Gautier, Valentino, Chanel, Dolce & Gabbana, Blumarine, Missoni, Armani, and Manolo Blahnik (clothing and shoe designers); Angelina (chocolatier); Weissman (luxury cars); and Cloud Nine Comforts and Tracy Allen Jewelry (businesses owned by two of Sara's friends).