Genuine Ken: Search for the Great American Boyfriend

Mattel isn't at all shy about using this oddly creepy reality contest to the bring Barbie/Ken brand to an even wider audience. After all, there's no apology buried in a promotional press release that states: "The series leverages the popularity ignited by the appearance of Ken® in Disney Pixar’s Toy Story 3 and invites consumers to experience the Barbie® brand in a whole new way through the development of original and engaging content. With the series’ launch, the Barbie® brand extends its digital presence and demonstrates its innovation in marketing the brand in break frame ways to consumers of all ages." Alrighty then.

A lot of times, a show that sounds this ridiculous from the get-go at least has some inherent entertainment value, a so-bad-it's-good utility that could at least earn it status as a guilty pleasure. But between the show's use of a "tilt-shift camera technique, which miniaturizes backgrounds to imply that you are in fact in a Barbie® and Ken® world," to its obvious attempts to equate host Port with Barbie herself, Genuine Ken can't even achieve that.