Even as a 16 year old, I hurt for humanity every time I watch an iCarly episode. There have been shows like this before that used the same witty and innovative humor that iCarly has, like Drake and Josh, for instance. But iCarly is pushing its appropriateness to the edge as it progresses. Not enough to be totally outrageous, but just enough to get away with it. Let's start off with violence, shall we? Yes, it is in Sam's character to be aggressive and sarcastic, but sometimes it gets to the point where all she's doing is yelling like a maniac and beating someone up with a random object. I don't find much humor in violence once it crosses this line. Second, does Carly seem a little bit too "active" to you? I know it's natural for tweens to like each other, and it's cute how Freddie is persistant with Carly, but there's way too much sexuality in this show for it to be a kids show. I just don't like thinking about how 8-year-olds all across America are sitting on their couches and watching Carly make out with some guy everytime the commercial breaks are off. Thirdly, language. I don't have a problem with made up words like "jank" and "chizz." I think it's funny and original. :) However, iCarly has used a lot of words most kids shows would never have had the guts to say before. Words like "boobs, crap, panties, and bra." I know these words may seem simple and harmless, because really, we hear worse when we go to school. But I think that crossing this line might just be the start for crossing a whole other line when it comes to what can be said on kid's TV. Another thing, I'm not a strict Christian, but I just don't like it when the characters say phrases like "Oh my god;" taking the lord's name in vain. And believe me, they say it alot. As for product placement, I don't mind it at all. Their spoofs on popular products like the iPod, Shamwow, and the Snuggie are what give iCarly the witty sense of humor we all know and love.
While, yes, iCarly is entertaining, it also has its moments where it can be just too much for a child audience. There are no good parental role models, and hardly any child role models for that matter. Personally I think Carly is just a bit too open with her sexuality and Sam goes a bit to far with violence. It's a given to say that 8-year-olds shouldn't be watching this, and I might even push it to say tweens shouldn't either. At least not until 13 +, because by then, inappropriate behavior is hardly surprising anymore.