Parents need to know that this reality show follows adrenaline junkie Jesse James through one risky stunt after another. Many of the speedy vehicles he likes can be hazardous, from an off-road dune buggy to a jet fighter to a super-fast nitro-bike. He often discusses safety precautions and takes pains to show viewers that he's wearing the proper protective gear, but it's clear that many of these activities could be quite dangerous if anything goes wrong -- or if anyone tried to copy them at home. That said, there's no drugs or sex (and only a little swearing) -- just non-stop action.
Positive messages:James seems to love thrills and danger, and he's shown here engaged in non-stop stunts. That said, despite the danger, he stresses the importance of wearing proper protective gear.
Violence:Plenty of dangerous stunts. James seems willing to take on just about any kind of vehicle, including super-fast motorbikes, jet fighters, off-road race cars, and more. The show includes a standard disclaimer warning viewers not to try to emulate his actions.
Language:Some mild swearing, including “ass,†and some bleeped words.
Consumerism:The show heavily promotes James’ custom motorcycle business, West Coast Choppers, and the Jesse James brand. Racetracks and other venues are mentioned by name.