Parents need to know that this reality show focuses on young women who want to be fashion models. Though it's not a strict competition, the show illustrates the competitive nature of the modeling business, and the women sometimes seem unfriendly or critical of one another. Weight and body image issues are addressed in a realistic, if contradictory, way (no matter how many times they say inner beauty is what matters, it's obvious that looks count). Some of the models have chosen their work over attending high school or pursuing other creative or educational projects. There's some swearing, with the strongest words ("f--k") bleeped.
Positive messages:The show paints a fairly realistic picture of modeling, including both its faults and benefits. Due to Nemcova's interest in humanitarian work, there's an emphasis on charity and doing work that helps others. Issues related to weight and body image -- including frank critiques of body types and sizes -- come up. Obviously, there's a huge emphasis on looks, though Nemcova and others talk about the importance of inner beauty.