Parents need to know that there's not too much in this Project Runway spin-off to be concerned about, although the typical messages when it comes to modeling and unrealistic body images apply. There's occasional mild swearing (words like "damn" and "hell") -- and "damn" is actually used in the opening sequence of every episode (a model poses on the screen, claiming "I walk the walk, and I look damn good doing it."). Some contestants are cattier than others, too, which could lead to some verbal sparring and/or backstabbing.
Positive messages:Overall, the show's tone is professional, but sending "messages" really isn't its point. That said, you could argue that it reinforces unrealistic beauty standards.
Positive role models:Most of the models appear to be in it to win it, with aims of jump-starting their careers. But there aren't too many catty contenders in the group -- and some even stress their brains above their beauty. On the negative side, all are tall and thin -- a look that's largely unattainable for most women.
Sex:Models occasionally wear skimpy or otherwise revealing clothing, but most of the time it's part of their job.
Language:Some mild swearing like "damn" and "hell" is audible ("damn" appears in the opening sequence of every episode).
Consumerism:Models are competing for a prize from named sponors (Marie Claire and L'Oreal) and also cross paths with other brand names, including Nine West.