The Rachel Zoe Project (Bravo)
common sense media says
Stylish reality show is swimming in labels.
parents & educators say
What parents need to know
Parents need to know that, aside from some language that's occasionally strong enough to get bleeped, the biggest concern here is excessive commercialism. The show is a thinly veiled promotion for star Rachel Zoe's new line of clothing and accessories and basically serves as free advertising. Teens who watch could also end up coveting the glamorous clothing they see on the show, and most of it won't be age-appropriate -- or affordable. The onslaught of expensive labels includes marquis brands like Chanel, Valentino, and Versace.
Positive role models:
Zoe built her fashion empire by being smart, dedicated, passionate -- and a total control freak. Some of that is played for laughs, but some of her monomaniacal behavior is outrageously self-centered and even self-destructive, as her rising anxiety levels and rapid weight loss attest. She can be obsessive to the point of dismissive of her well-meaning husband and staff. The consequences of her wrathful binges are often portrayed as greater success. That may fly in the world of high-fashion, but there are ways of being successful without being rude.
Violence:
Not applicable.
Sex:
Not applicable.
Language:
"Hell," "ass," and the like are audible, while "s--t" and "f--k" are bleeped.
Consumerism:
In the first episode, Zoe reveals that she'll be launching her own line of clothing and accessories -- and, consequently, using this show to promote it. Many, many, many brands are mentioned, too, including Chanel, Givenchy, Valentino, Versace, Zac Posen, Michael Kors, Christian Lacroix, Polo Ralph Lauren, Vanity Fair, Vogue, BlackBerry, Birkin (handbags), Decades (clothing store) and Piperlime (online shoe store). Rachel is also frequently shown holding an enormous Starbucks cup, with the logo clearly visible.
Drinking, drugs, & smoking:
Adults occasionally drink alcohol.
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