Parents need to know that even though this reality show is about business people who are focused on making the most money that they can, most of them seem to have strong ethics (though the boss can be very hard on his employees, sometimes unfairly so). There's some social drinking and bleeped language, but the content is fairly tame overall -- still, the subject matter (real estate) isn't likely to interest too many kids.
Positive messages:The show runs on the idea that if you work hard and give people good value, they'll buy. But this is countered by some negativism between the brothers featured on the show.
Positive role models:The characters are good business people who practice good ethics. But they're also a little driven by profit, and the boss can be very hard on his employees -- sometimes unfairly so.