Content mostly OK, but best for brides to be.
Parents need to know that the brides-to-be in this reality show sometimes come across as selfish, spoiled, and materialistic. They're often shopping on an unrestricted budget, so frugal viewers may be turned off by the brides' nonchalant attitude about hefty price tags. Staff members describe the sales process from their point of view, talking about their tactics for steering customers toward a particular dress or making a sale official. Brides-to-be may enjoy this series -- and might possibly spot their own dream gown onscreen -- but it's a sleeper for just about anyone else.