The series, which was inspired by the Web site Hot Chicks with Douchebags, pokes fun at men who believe that their self-proclaimed good looks and unique sense of style give them a license to disrespect the women they're dating. But while the show does present the men's behavior as negative, the women excuse a lot of it, and some even profess satisfaction with the guys' alpha male-inspired antics. Worse, some of the women seem incapable of standing up to their chauvinistic partner until they're publicly humiliated.
The series isn't designed to provide any sort of introspection about relationships or self-esteem issues, and it does have a few mildly funny moments. But the reality is that it's using sexism as a form of entertainment. While the series criticizes the men's chauvinistic behavior, it turns around and frequently uses derogatory terms like "douchebags," "tools," and "chicks." Meanwhile, while the men are pulling off their shirts and showing off their muscles, the women are often shown in skimpy outfits, with the camera lingering on their cleavage and bottoms. On the whole, this show is a silly (and sexist) viewing experience.