If you like professional football or admire Owens, you might be able to look past the fact that this reality series is one big, obvious re-branding effort that was likely dreamed up by Owens' publicists to help resurrect his career. After all, while it does seem that their friendship with Owens -- whom they describe as their "biggest client" -- is genuine on some level, most of their conversations with him (and each other) are peppered with predetermined talking points designed to get viewers to change the way they think about him.

The show is slickly produced, with better-than-average photography that's miles ahead in terms of quality than, say, Rock of Love. And some of the athlete's spur-of-the-moment antics smack of premeditation, including his decision to invite his "real estate agent" over shortly after he moves into his new bachelor pad ... and then promptly seduces her in the hot tub. Is it really "reality"? Probably not. But these days, that's what's become of the genre.