Frankly, this is the only website out there that actually hits a very specific demographic - inventive kids. The tools are not for game-playing, they are for brainstorming. Kids who are inventive are typically deep-thinking and the site gives them not only a place to store their ideas, but also a place to get feedback. Parental approval is only needed for the feedback portion. The competitions provide a valuable connection to real life rewards. For my inventive kid, this site is a must.