| ON: Content is age-appropriate for kids this age. | |
| PAUSE: Know your child; some content may not be right for some kids. | |
| OFF: Not age-appropriate for kids this age. | |
| NOT FOR KIDS: Not appropriate for kids any age. |
Parents need to know that this is a safe, attractive gathering place for Disney fans -- as well as a major merchandising effort. Practically every activity has a product tie-in designed to get kids to buy stuff. (The Hannah Montana/Miley Cyrus juggernaut is a huge presence.) To participate in some areas of the site, visitors must watch a 15-second spot for Honda, Charmin, Claritin, or other products.
The "23" in D23 refers to 1923, the year Walt Disney opened his first studio. Eighty-five years later, this site is the go-to portal for one of the most successful entertainment conglomerates in history. A massive undertaking, it's a kids' social network, a treasure trove of archival footage, a modern multimedia experience, and shopping -- lots of it -- all rolled into one.
The commercialism aside, D23 is a terrific destination for young and old Disney fans alike. Grade schoolers new to social networks will enjoy setting up their own page personalized with a character like Donald Duck, and stuffing a virtual backpack with video clips and games saved as favorites from other parts of the site. (Just one beef: clicking on backpack objects don't bring them to the front, so you must constantly move windows around to see everything you've collected, a major inconvenience.) Parents will love the trip down memory lane afforded by old movie clips and black-and-white cartoon strips that are updated daily. Fans of all ages will have hours of fun exploring this site and playing the addictive games.
Families can discuss how ads are designed to sell products that people do not always need and how kids can have fun at this site without spending a dime. There are lots of free things to see and do, highlighted by a simple social network for tweens.
| Genre: | Fan Sites |
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