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Buyer beware: NICK.COM advertises heavily on this site. With every new page, banner ads run at the top and side of the screen, streaming videos and commercials run to the right side of the screen, and internal Web site feature ads run in the middle of the screen. The latter is especially distracting as they are animated and cycle through different ads which kids have to scroll past to see all the buttons for each section. Commercials and ads not related to Nick.com are touting products that are unhealthy, such as sugar-filled cereals and snacks. If kids click on the Shop button in the main toolbar, they're taken to a different site to shop for Nick-related books, videos, toys, games, and clothing. However, hidden under advertisements and sketchy and overwhelming navigation are some valuable ways for kids to creatively participate in different activities.

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