Imagine: Fashion Designer - New York

 Review

Common Sense Media says

Poor graphics hamper this look at the fashion industry.
greenON: Content is age-appropriate for kids this age.
yellowPAUSE: Know your child; some content
may not be right for some kids.
redOFF: Not age-appropriate for kids this age.
not for kidsNOT FOR KIDS: Not appropriate for kids any age.

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Quality
 
Sometimes media can be age appropriate but a real waste of time. Our star rating assesses the media's overall quality.

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Parents say

Kids say

What parents need to know

Parents need to know that this game is part of a series of DS games produced by Ubisoft to help girls figure out what they want to be when they grow up. To an extent, the game presents the fashion industry through rose-tinted glasses, playing up the fact that everyone is happy and supportive, and playing down negative stereotypes like hyper-competitiveness, egos, and health issues with models. The all-female cast of models represent various ethnicities, but share the same rail-thin body type. Players can use the Nintendo DS's local WiFi capabilities to trade cards, garments, and photos with each other.

  • Colleagues generally friendly and helpful. The worst you'll get if you do a poor job is a comment like "Her poor work was a disappointment." Models are only female, and represent various ethnicities, but share the same rail-thin body type.
  • Not applicable.
  • Mild lyrics in the game's soundtrack, such as the line "Suddenly I see / why the hell it means so much to me" in KT Tunstall's "Suddenly I See."
  • Since the game is about the fashion industry, there's an emphasis on looking good through trendy clothing, accessories, make-up, and hairstyling.

What's it about?

Ubisoft's Imagine series is a collection of Nintendo DS games aimed at letting young girls and tweens explore professions like animal doctor, rock star and teacher. In IMAGINE: FASHION DESIGNER – NEW YORK, players experience what it's like to work at a bustling fashion agency in the Big Apple.

Players will get to see many different sides of the fashion industry as they juggle tasks like organizing photo shoots (snapping pictures of models as they pose), designing clothes (snipping and sewing with the stylus and choosing colors and patterns), supervising make-up sessions (using the stylus to apply nail polish, lipstick, eyeshadow and blush), styling hair by choosing different styles, dyes and streaks, and helping models strut their stuff on the catwalk by performing a set of pattern-matching mini-games. Players keep track of tasks and tips through a handy smartphone that also offers helpful tips about fashion do's and don'ts. In between tasks is a light storyline where you can interact with colleagues and pursue a budding romance with a handsome photographer named Mark.


Is it any good?

 

Imagine: Fashion Designer - New York could have benefitted from better graphics, since some of the outfits really don't look very good. Also, if players make a mistake (such as choosing the wrong hair color), they have to start the entire task over again which can get tiresome. On the other hand, the assignments are varied and fun, calling for players to meet different sets of criteria each time. For example, a photo shoot at the Japanese embassy calls for an Asian model in a kimono with red lipstick and eyeshadow, white blush, and no accessories. Overall, Imagine: Fashion Designer – New York is a fun, but not spectacular, peek into the industry.


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What families can talk about

Families can talk about whether they would enjoy working in a fast-paced place like New York, or a less hectic and less exciting town. What were some of your favorite hairstyles and "looks" that you created for the game? Do you think the game fairly represents the fashion industry.


This review was written by Erin Bell
Kid, 10 years old
April 14, 2011
 
It's perfect for kids i love it
I lolve it i don't care if it has bad language or anything it's suposed to be a fun game not to judge about its fine

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Teen, 14 years old
March 30, 2011
 
Iffy Scence Makes it Out of Little Kids Reach
Well, actaully, there was one mild situation when a guy asked a girl if he could live with her, and I thought that was silly that they had to put it in a kid's game :( But in the end, they end up marrying and it's really sweet. Easy to play, took me awhile to get used to it, but it is actaully pretty easy to play!

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Teen, 15 years old
February 8, 2009
 
Imagine fashion designer
It fun it really helps you in fashion help

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Teen, 15 years old
January 14, 2011
 
love this game for life

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Teen, 14 years old
October 19, 2010
 
Bre
hey gril i love this games it is fun becuse you can Texse and say thing that you whant to say Texse me back ok

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Parent of 6, 9, 14, and 16 year old
April 17, 2010
 
HATE THIS GAME!
THIS IS THE WORST GAME EVER! BAD LANGUAGE, HARD AND CONFUSING TO PLAY, BAD ROLE MODELS, BOYFRIEND ISSUES! my girls (definietly not boy) are not ready for this.

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Kid, 13 years old
May 11, 2011
 
pretty fashion edvist
i love it beacause it going to help on my prom

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Kid, 10 years old
March 30, 2011
 
perfect for everybody
it is so cool u should play it

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Teen, 17 years old
November 24, 2010
 
Good game for many ages
I am 13 and this is the first DS game I ever got. I love this game, and I play it often. I play the story over and over. I have played a few other fashion designer games and I am never disappointed with the Imagine company except with the Movie Star game, that I was dissapointed with

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Teen, 16 years old
March 16, 2011
 
it's good for young kid's
Its not that bad if ypu let your kids play alot of games of it. it shows them how to dress up so the mom's or dad's dont have to dress them up.

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This review was written by Erin Bell
Platforms:Nintendo DS
Available online?Not available online
Genre:Girl
Developer:UbiSoft
Release date:October 7, 2008
Price:$29.99
ESRB rating:E for Mild Lyrics, Mild Suggestive Themes

This review was written by Erin Bell

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About our rating system
ON: Content is age-appropriate for kids this age.
PAUSE: Know your child; some content may not be right for some kids.
OFF: Not age-appropriate for kids this age.
Learning ratings
BEST: Really engaging, great learning approach.
GOOD: Pretty engaging, good learning approach.
FAIR: Somewhat engaging, OK learning approach.
NOT FOR LEARNING: Not recommended for learning.

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