Game Details
Price
  • $29.99
Available on
Genre
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Imagine: Fashion Designer - New York (Nintendo DS)

common sense media says

Poor graphics hamper this look at the fashion industry.


parents & educators say
  • 33% say language is an issue
  • 33% say they noticed product placement

What parents need to know

Parents need to know that this game is part of a series of DS games produced by Ubisoft to help girls figure out what they want to be when they grow up. To an extent, the game presents the fashion industry through rose-tinted glasses, playing up the fact that everyone is happy and supportive, and playing down negative stereotypes like hyper-competitiveness, egos, and health issues with models. The all-female cast of models represent various ethnicities, but share the same rail-thin body type. Players can use the Nintendo DS's local WiFi capabilities to trade cards, garments, and photos with each other.

Educational value: Players will learn useful fashion tips, like what hairstyles go with certain face-shapes, what colors compliment brunette hair, and so on.
Positive messages: Colleagues generally friendly and helpful. The worst you'll get if you do a poor job is a comment like "Her poor work was a disappointment." Models are only female, and represent various ethnicities, but share the same rail-thin body type.
Violence & scariness: Not applicable.
Language: Mild lyrics in the game's soundtrack, such as the line "Suddenly I see / why the hell it means so much to me" in KT Tunstall's "Suddenly I See."
Consumerism: Since the game is about the fashion industry, there's an emphasis on looking good through trendy clothing, accessories, make-up, and hairstyling.

More on Imagine: Fashion Designer - New York

What to talk about

Talk to your kids
Families can talk about whether they would enjoy working in a fast-paced place like New York, or a less hectic and less exciting town. What were some of your favorite hairstyles and "looks" that you created for the game? Do you think the game fairly represents the fashion industry.

What's the story?

What's the story?

Ubisoft's Imagine series is a collection of Nintendo DS games aimed at letting young girls and tweens explore professions like animal doctor, rock star and teacher. In IMAGINE: FASHION DESIGNER – NEW YORK, players experience what it's like to work at a bustling fashion agency in the Big Apple.

Players will get to see many different sides of the fashion industry as they juggle tasks like organizing photo shoots (snapping pictures of models as they pose), designing clothes (snipping and sewing with the stylus and choosing colors and patterns), supervising make-up sessions (using the stylus to apply nail polish, lipstick, eyeshadow and blush), styling hair by choosing different styles, dyes and streaks, and helping models strut their stuff on the catwalk by performing a set of pattern-matching mini-games. Players keep track of tasks and tips through a handy smartphone that also offers helpful tips about fashion do's and don'ts. In between tasks is a light storyline where you can interact with colleagues and pursue a budding romance with a handsome photographer named Mark.

Is it any good?

Is it any good?
 
Imagine: Fashion Designer - New York could have benefitted from better graphics, since some of the outfits really don't look very good. Also, if players make a mistake (such as choosing the wrong hair color), they have to start the entire task over again which can get tiresome. On the other hand, the assignments are varied and fun, calling for players to meet different sets of criteria each time. For example, a photo shoot at the Japanese embassy calls for an Asian model in a kimono with red lipstick and eyeshadow, white blush, and no accessories. Overall, Imagine: Fashion Designer – New York is a fun, but not spectacular, peek into the industry.

Game themes & details

Game Details
Available on: Nintendo DS
Not available online
Genre: Girl
Developer: UbiSoft
Released on: October 7, 2008
Price: 29.99
ESRB Rating: E for Mild Lyrics, Mild Suggestive Themes

This review was written by Erin Bell
 
 

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What parents & educators say

10
Based on 3 parent & educator reviews:
  • 33% say language is an issue
  • 33% say they noticed product placement

Most useful reviews by all members

Maddie U.
teen, 14 years old
 
Iffy Scence Makes it Out of Little Kids Reach
Well, actaully, there was one mild situation when a guy asked a girl if he could live with her, and I thought that was silly that they had to put it in a kid's game :( But in the end, they end up marrying and it's really sweet. Easy to play, took me awhile to get used to it, but it is actaully pretty easy to play!

brenay
teen, 14 years old
 
Bre
hey gril i love this games it is fun becuse you can Texse and say thing that you whant to say Texse me back ok

7701
kid, 10 years old
 
It's perfect for kids i love it
I lolve it i don't care if it has bad language or anything it's suposed to be a fun game not to judge about its fine

kaylee aka barby
teen, 15 years old
 
love this game for life

gnash502
teen, 17 years old
 
Good game for many ages
I am 13 and this is the first DS game I ever got. I love this game, and I play it often. I play the story over and over. I have played a few other fashion designer games and I am never disappointed with the Imagine company except with the Movie Star game, that I was dissapointed with

Fashion_queen
teen, 15 years old
 
Imagine fashion designer
It fun it really helps you in fashion help

fgfjyjgtddyd
kid, 12 years old
 
pretty fashion edvist
i love it beacause it going to help on my prom

VanessaGirl55
kid, 10 years old
 
perfect for everybody
it is so cool u should play it

babiigirl
teen, 16 years old
 
it's good for young kid's
Its not that bad if ypu let your kids play alot of games of it. it shows them how to dress up so the mom's or dad's dont have to dress them up.

melik1212
teen, 14 years old
 
love it

The C Family
parent of and 5 , 8 , 13 , 15 year old
 
HATE THIS GAME!
THIS IS THE WORST GAME EVER! BAD LANGUAGE, HARD AND CONFUSING TO PLAY, BAD ROLE MODELS, BOYFRIEND ISSUES! my girls (definietly not boy) are not ready for this.

cingnuu
teen, 13 years old
 
love
love all the imagine fashion games.

janakaylasmom
parent of 9 and 11 year old
 
Okay I guess for older kids, but not for tweens
I bought this along with Style Savvy for my 9 year old daughter. She found this game confusing and uninteresting. She can't put the Style Savvy game down. I was also concerned that this game is recommended for girls so young when bosses ask to be boyfriends, co-habitation is discussed and someone else posted that the girls have to get married to advance to the highest level. My 9 yo dd loves Style savvy because it's about fashion and owning a boutique, not boyfriend drama. We returned this game.

lilsnowbaby
parent of 8 year old
 
Could do without the soap opera
Some parts of the game were too hard for my seven-year-old. As a parent, I didn't like the soap opera that goes on in between the designing. One male character was my daughter's character's boyfriend. He asked her if she wanted to live together. I found that inappropriate.

malayprincess
teen, 13 years old
 
I like this game but it is not sa good as some other imagine games.it is fun but it is a little confusing at sometimes.

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About our rating system
ON: Content is appropriate for kids this age.
PAUSE: Know your child, some content may not be right for some kids
OFF: Not age appropriate for kids this age