Parents need to know that this is a massively multiplayer online game which is still in Beta testing as of the date of this review. Kids sign up and play racing games, interact with friends without exchanging any personal information, and build race cars on the web site for free – but there are plenty of ads and videos on the site which encourage you to order a real world, remote-controlled versions of the car you design. The game also encourages real world interaction with parents and vehicles owned by the family by method of rewarding the player for asking their parents about a favorite car type as well as for checking the tire pressure on the family car and entering the data on the site.
Educational value:The game does try to interweave some trivia during load times, but separating the fact from fiction is tricky. For example it says a true fact about the Model T Ford selling 15 million cars in its first year – where it was actually over the lifetime of the car.Â
Positive messages:Players can interact with other players online and can add them to a friend list. This allows you to see when your friend is online and to check out their profile. The In-game names and profiles do not reflect real world details so parents don't have to worry about the exchange of private information.
Consumerism:Ridemakerz is a very transparent marketing ploy to get young car enthusiasts online and playing with customizable vehicles so that the company can then offer to build the real world counterpart to the kids' online-designed car. Each piece of equipment or enhancement you add to the vehicle will cost a couple extra dollars, but will help increase the speed of your online racers. Additionally, Ridemakerz cars purchased at retail can be imported into the virtual world so you can see how your ride compares to others online. Also, brand loyalty is embedded within the game as some vehicles are based on and named after real world cars such as the Scion and Mustang.
Our ratings and reviews are informed by child development guidelines. Learn more.