Studies have shown that learning sign language allows babies to communicate even before they can talk. Designed for ages 6 months and older, BABY EINSTEIN: MY FIRST SIGNS features actress
Marlee Matlin and the Baby Einstein puppets. Divided into segments (family, mealtime, play, and bedtime), the program teaches children and their families 20 signs (a combination of American Sign Language and Conceptually Accurate Signed English,) including those for "mommy," "daddy," "eat," "drink," "ball," "friend," "sleep," and "bath." Repetition helps reinforce learning; Matlin introduces each sign, which is then depicted frequently in a mix of live-action scenes, paintings, cartoons, and still photographs. Toddlers, older children, and adults are all shown using the various signs, and there are also some funny learning skits with Matlin and the puppets.