What parents need to know
Parents Need to Know
Parents need to know that Bands on the Run is a boring story about five archetypal rubber band bracelets working together to make it to the big box store where they will surely find children who will love them and wear them on their wrists. The characters/rubber band bracelets -- a rock star, a television, a light bulb, a flower, an airplane, and a simple round bracelet -- never veer away from their character descriptions, and often say about what you'd expect them to say (i.e. "Let's rock," or "I'm flying!"). This simple tale and simpler animation might have some basic appeal for young kids, but this tale probably won't have much appeal for older kids and parents.
What's the story?
When a delivery truck swerves out of control to avoid hitting a rabbit in the middle of a desert road, it spills a box filled with rubber band bracelets en route to a "big box superstore." When the truck pulls away, it leaves behind five rubber band bracelets -- a rock star, a light bulb, an airplane, a TV, and a flower -- who must work together to get to the "big box superstore" so kids will buy them and wear them on their wrists. Along the way, they meet a round drill sergeant of a rubber band bracelet, who helps on their adventure through garbage cans, gas stations, and playgrounds.
Is it any good?
Luckily, they kept BANDS ON THE RUN in the 40-minute range. Not a whole lot happens even in those few minutes, but much longer and it would be unbearable. The characters are as one-dimensional as they come -- which may be helpful for younger viewers -- but for the rest of the family, it should be pretty easy to guess what each character will say.
The action plods along as much as the computer animation. There is so little personality to the characters, it's difficult for anyone to root for them as they try to get to the department store vending machine where they hope a child will wear them and love them. While the movie was supposedly inspired by the recent rubber band bracelet trend, it's hard to imagine anyone -- even those wrapped up in this alleged craze -- feeling engaged in this story.
Explore, discuss, enjoy
Families can talk about the six different main characters and how they stand apart from each other. Who are they, and what do they do?
Why do you think this movie was created? Who is the market? Is the movie designed to sell bracelets? What other movies have been made about consumer trends?