Parents need to know that this DVD -- which is broken into two episodes -- is appealing to the usual audience for the TV show (ages 4 to 7). But the Grizzle character (think of a Teddy Ruxpin head on a Transformer) and his evil-doer antics -- including kidnapping and threatening to the bears to "crush their specialness" -- could give kids a scare. Also, a robot character turns bad, threatens the bears, and uses his saw hands to wreck a whole park. Emma, a character in the second story, is a positive can-do Latina character ... but unfortunately she looks more like one of the sexualized Bratz girls than Dora.
Positive messages:Share Bear sings a song and learns a lesson about sharing. Grizzle, who steals and plots against the Care Bears, is still a baddie at the end. Emma is a positive Latina character even though she looks like a Bratz doll, while Amigo Bear seems stereotypically placed as the bear who pushes the ice cream cart.
Violence & scariness:The bad robot-bear, Grizzle, threatens the Care Bears a lot. He also kidnaps them, ties them up, puts them in cages, picks them up with a claw machine, and puts them in another machine to figure out why they're so special -- so he can "crush their specialness." Their robot friend Wingnut keeps falling apart, and when Grizzle turns him bad, he uses his saw hands to destroy a park.
Sexy stuff:Emma, the human character in the second story, looks like one of the sexualized Bratz dolls.
Language:Grizzle says once "this really burns my fur," and that's about as bad as it gets.
Consumerism:The Bears are also toys for sale, plus the DVD comes with a large insert with much more to buy.