Writer/director Mark Romanek shows Sy and his small corner of the cavernous SaveMart in the blandest of neutral colors with cool undertones. The Yorkins, in person and in the photos meticulously color-balanced by Sy, are shown in warm, bright, vivid colors, while everything about Sy is beige, even his hair. Romanek handles mood and tone well, but the result is that the movie is too much about images and surfaces, more artificial itself than the artificiality it attempts to depict. It's not about anything real. It's about what Romanek imagines middle America to be like.
The attraction of the material for Williams is obvious, too. The utterly repressed character is the other end of the scale from his own personality and his best-known performances. But inside every comedian is a lot of hostility, and Williams uses his well to create both pathos and menace. Overall, the movie's logical lapses, odd conclusion, and too-easy explanation keep it from being completely successful. Like Sy, Romanek seems to have lost the boundaries between the observer and the image.