Parents need to know that this car-racing competition has even more product placement/sponsorship issues than your average reality series. The ads plastered atop the cars and on the racers' suits are irritating enough, but the voice-over verbal plugs for a select few companies are just plain obnoxious. Aside from the overbearing advertising, there's little here to worry parents -- but there's equally little substance: The show mostly plays out like a fantasy camp for the rich and famous to live out their need for speed.
Positive messages:Some mild but good-natured trash talking among the competitors.
Violence:The show's intro includes very brief shots of cars hitting the walls and spinning out, but there are no injuries.
Consumerism:Show sponsor Gillette, raceway owner Lowe's, and car sponsors like Mobil and Miller Lite get a lot of screen time. Voice-overs even plug some companies (cars.com, for instance) during the show.