Parents need to know that while this reality series generally focuses on wealth and materialism -- references to high-end brands like Rolls-Royce, Porsche, Chanel, Gucci, and Marc Jacobs are frequent -- some of the stories are inspirational and demonstrate a strong work ethic. Host Joan Rivers is prone to strong sexual innuendo (including references to genitals and various sexual acts) and swearing (though the strongest words, like "f--k," are bleeped), and some her jokes are on the iffy side (like suggesting that kids drop out of school to save their parents money).
Positive messages:While being wealthy is the show's focus, and the camera (and Rivers) certainly linger on the trappings of wealth and privilege, most of the featured rich folks started from humble beginnings and worked hard to build their businesses -- which emphasizes the importance of hard work and creativity.
Positive role models:Some of the featured interviewees use their money to give back to their community or to charitable foundations. Many are self-made success stories. Rivers herself is (as per usual) brash and in your face.
Sex:Rivers uses lots of strong sexual innuendo, including references to genitals, “quickies,” and various other sexual acts. Breast implants are frequently discussed; in one episode, Rivers grabs a woman’s breasts to see if theyr'e “real." Another features Rivers wearing fake breasts that are “blacked out” on the screen.
Language:Words like "hell" are sometimes audible. Rivers likes to use curses like “f--k"; these words are are fully bleeped.
Consumerism:Lots of verbal and visual references to high-end brands, including Gucci, Chanel, Marc Jacobs, Rolls-Royce, and Porsche.