It's On with Alexa Chung

The series, which replaces MTV's former daytime hit TRL, capitalizes on the growing popularity of social media in order to appeal to today's Internet-oriented youth culture while still trying to stay true to the network's musical roots. Perhaps as a consquence of trying to do both, there are times when the show seems slow and a little awkward, especially during transitions from traditional talk show interviews or performances to quirky online segments.

The celebrity-oriented content will probably appeal to older tweens as well as teens, but some of the show's content is too mature for young viewers. There's lots of innuendo, and guests often discuss adult behavior or make references to drinking and/or smoking. But overall the show is a reflection of how today's popular culture is being created and promoted by a digital generation.