| ON: Content is age-appropriate for kids this age. | |
| PAUSE: Know your child; some content may not be right for some kids. | |
| OFF: Not age-appropriate for kids this age. | |
| NOT FOR KIDS: Not appropriate for kids any age. |
Parents need to know that Man Shops Globe follows a buyer for the Anthropologie brand (which specializes in high-end women's clothing but also
sells antique display pieces and specialty home items) on an extended shopping spree around the world. He wants to get the best deal he can for the company in an effort to boost overall profits (which can sometimes make it feel like he's taking advantage of lesser-known artists), but he'll sometimes spend thousands on an item he really loves, admitting that, to him, shopping is a
drug: "People who say that shopping is not a valid high don't know what
they're talking about." Thanks to repeated shots of the company's logo, new products, and store displays, the series essentially functions as one long commercial for the Anthropologie brand, even offering information at the end of each episode about featured items available in stores.
Keith Johnson, a buyer at large for Anthropologie, takes viewers along on shopping trips to exotic locations around the world in MAN SHOPS GLOBE, a Sundance Channel series that shows how the high-end retailer finds unique items for its stores in the United States and Britain. On overseas excursions in France, Turkey, South Africa, England, China, Argentina, Brazil, India, and Scandinavia, Johnson combs crowded flea markets and works with local agents who help him find the next big thing. Each episode finds him in a different country and ends with a follow-up segment that reveals which items ended up in Anthropologie stores.
If you can get past the fact that Man Shops Globe is basically a glorified Anthropologie commercial, it's a pretty fascinating portrait of how, art, creativity, and capitalism intersect. Johnson finds things that, to the untrained eye, might look like throwaways -- and then either sells them as-is, repurposes them, or has them reproduced for mass distribution. He also finds artists who are creating new and interesting objects and commissions original pieces that ultimately end up in stores -- or, in the case of a chandelier made from recycled materials that he found in South Africa, in the children's room at the White House. (You, too, can buy one for a mere $4,800.)
It's fun to watch Johnson shop. But it's important to remember that this isn't just a shopping spree; it's business, and Anthropologie is profiting from every deal he scores. In one episode, Johnson scours South Africa for new items and finds a rural artisan named Mr. Botha who makes furniture out of reclaimed wood using primitive tools and materials. Johnson falls in love with a particular style of chair and buys three; viewers don't hear how much he pays for them, but we later learn that Anthropologie has ordered as many chairs from Mr. Botha as he can produce in a year (chairs that, based on similar items on the company's website, will sell for about $200 -- or more). It would be interesting to know how much of that money will end up in Mr. Botha's pocket ... but that would probably take all the fun out of it.
Families can talk about how this series helps promote the Anthropologie brand. Is the sales pitch subtle, or is it selling directly to consumers? Do you think the show will help sell more merchandise?
Johnson talks a lot about buying things that will "appeal to the Anthropologie customer." Who is this person? What type of life does he or she lead? How can you tell?
Had you ever been inside an Anthropologie store before seeing the show? Does seeing
how the company acquires its signature pieces make you feel more
positively about the brand or make you want to shop there? Why or why not?
There aren't any reviews yet. Be the first to review this title below.
| TV rating: | TV-14 |
| Network: | Sundance Channel |
| Cast: | Keith Johnson |
| Genre: | Reality TV |