Although I only watched a couple of times, I found it really intresting to see the CEO's of major businesses trying out entry-level jobs in their own companies! It was really neat seeing them actually learn about what they can improve on in their companies, whether it's creating programs to donate unused food, or starting programs to give people in companies like 7-11 a future in their jobs. Good show with good messages, but I only found it REALLY intresting when I knew of the company they were talking about, like when they profiled the CEO of 7-11, and he was talking about his stores, etc. Good for anyone really, but I think business-savvy tweens, teens, and adults will enjoy it most!