VALEMONT uses a combination of multiplatform delivery (viewers can watch episodes on TV, online, and via mobile technology), creative product placement, and well-designed interactive materials to appeal to today’s generation of vampire-loving, tech-savvy teens.The fact that it also has a young, hip cast and enough dark, ominous characters to keep it interesting doesn't hurt, either.
Still, while the overall show is pretty trendy, the plot is pretty predictable. The two-and-a-half minute short-form episodes are too brief to support a sophisticated storyline, making it hard to compete with the variety of vampire-oriented books, films, and TV shows currently available to "fang" fans. Bottom line? The narrative isn’t particularly unique, but the way it's being told is.