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What’s the Story?

Reviewed bySusan Yudt
Fashion and gossip take center stage at ALLOY, an entertainment site created by the media and marketing giant of the same name. (The company produces teen-targeted books, magazines, movies, and more.) Interactive features like polls, quizzes, and games put a multimedia spin on traditional teen-mag topics like style, relationships, and horoscopes. Users can create profiles, find friends, and discuss issues on the message boards. There's also an online store that sells clothes and accessories.

Is It Any Good?

3
Packed with content, Alloy could keep some teens entertained for hours with its interactive elements and endless stream of celebrity gossip and fashion features. That said, it's a pretty shallow site that's sometimes too snarky for its own good. "Oh No She Didn't!" rips on unsuspecting strangers who've allegedly committed crimes of fashion and encourages readers to weigh in on a scale from "eww" to "of course." The entertainment features -- including interviews with both A-listers and up-and-coming artists -- are a better option.
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