Parents need to know that this is a progressive brand of toys with noble ideals. The toy figures
are made of organic maple, not plastic, use safe paint, and are designed
to encourage imaginative open play. The company
also donates a portion of profits to wildlife conservation
organizations. As the
recipient of the 2008 Australian International Design Award, no two of
these toys are alike. The Web site is also simplistic and encourages a
limited amount of screen-time for young kids, rather than being
designed to draw kids into hours of online play. The site is more of a
launching pad for real-life play, with tidbits of animation and games,
but nothing too involved. Although it originates from Australia, most concepts will translate to US users.
Educational value:Games like Naughts and Crosses (an Australian version of Tic-Tac-Toe) combines nature trivia with the classic game. There's also tips on how to lead a more eco-friendly life.
Positive messages:The mission behind the Anamalz brand is to create eco-friendly toys that are safe for kids and encourage creative, open-ended play. The Web site promotes this idea with simple games.
Consumerism:You need to buy a wooden Anamalz toy in order to access the Web site's features. There is also a page on the site where you can explore the product line and accompanying music CD.