| ON: Content is age-appropriate for kids this age. | |
| PAUSE: Know your child; some content may not be right for some kids. | |
| OFF: Not age-appropriate for kids this age. | |
| NOT FOR KIDS: Not appropriate for kids any age. |
Parents need to know that although the site heavily promotes all things Beacon Street Girls, it's a very safe place for tween fans of the books. Girls who subscribe to the site's free Club BSG by submitting an email address and their age can post comments on the book reviews and other sections, but everything is reviewed before it's published, and no personal information is allowed. Parents are also given a forum on the site to discuss its content and the book series. To order from the e-commerce section, girls must be 18 or older.
The Beacon Street Girls books and BEACONSTREETGIRLS.COM were created to give preteen girls positive role models. Centered around five fictional 12-year-old girls, the site extends the Beacon Street Girls literary experience with quizzes, descriptions of the neighborhood featured in the book, and character-centric sections that include diaries, puzzles, and more. The site has several user activities, including printable birthday cards and dress-up games. Girls who have registered for the free Club BSG can post comments on book reviews, submit questions for interviews with teen-friendly celebs, and enter contests to write songs or win a sleepover at a hotel.
Make no mistake: This site exists to promote the line of Beacon books, which it does by offering book-centric items including reviews, sample chapters, book cover posters, and a downloadable timer that counts down the days, minutes, hours, and even seconds until the next Beacon Street Girls book release. BeaconStreetGirls.com also conveniently features an extensive online store where girls can buy character-themed, $30 body care product sets and a $78 "sleepover special" kit containing a bag, backpack, door pillow, and journal. But, once you sift through the ads and products, there is some fun, creative stuff -- especially the online movie making game, which lets users craft a cartoon-like short film by picking backgrounds, characters, and music.
Families can talk about why it's important to have people's comments reviewed before they're posted live on a Web site. What would not be OK to post? What information is fine to share?
| Genre: | Brand Sites |
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