Common Sense Media says

Cool mobile social game with some risque stuff.

Age(i)

2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17

Quality(i)

 

What parents need to know

Positive messages

To advance in the game, players have to interact with each other -- which, based on the clubs, could include hooking up or fighting. There's lots of opportunity for rejection. On the other hand, players are rewarded for doing nice things, like giving gifts.

Violence

Fight Club, also in prototype, is an "extreme fighting game" with punching, kicking, and weapons.

Sex

The Love Lounge is a dating game that promises to let users "take avatar affection to new heights." Two of the options in the prototype are "fondle" and "flash." Some of the graphics on the home page are dubbed as "sexy."

Language

If you leave the profanity filter on (the default option), curse words are censored ("f###ing") or replaced with neutral words -- e.g. "ass" becomes "amigo."

Consumerism

The basic version is free online. Players can download the full version to their cell phones for free, or pay to play the full version online. Players can earn or purchase tokens to buy things like furniture and accessories.

Drinking, drugs, & smoking

The Love Lounge is a bar. Doing "body shots" is one of the actions there. A martini glass graphic is prominent on the home page.

Parents Need to Know

Parents need to know that this is a social networking game for cell phones that can also be played online in a more limited version. Users ages 13+ can sign up with an email address, password, and username, and can opt to receive promotional emails. The object of the game is to increase the status of your avatar by socializing with other players, including chatting. The chat has a filter for profanity that can be turned on or off; either way, since it's an open text field, players can still have iffy conversations or exchange personal information. Two upcoming game features, Fight Club and Love Lounge, seem to have violent and sexual content, respectively. Profiles have a privacy settings.

Parents say

Kids say

What's it about?

Ready to take social networking on the road? EGO-CITY.COM -- aka EGO -- is a multiplayer game designed for cell phones, but a limited version can also be played online. The main goal is to increase the social status of your "super avatar," or EGO, by interacting with other players -- chatting, competing in games, flirting, debating, giving gifts, etc. Activities like these earn points, which can be used to unlock rewards like a new selection of hairstyles or "toys" like a chemistry set. They also shape your avatar's personality and abilities, allowing it to pass through stages of life, beginning with High School and ending with Enlightened.

Is it any good?

QUALITY
 

Dressing your avatar and buying accessories is nothing new in the virtual world, but watching your avatar "evolve" through social interactions and activities is a fun twist. And when was the last time you had an ESP battle online? Next up, EGO plans to launch "clubs" where avatars can hang out -- including the Love Lounge, where you can find a soul mate (or cheap date) based on a personality assessment. EGO might be headed in a too-hot-for-teens direction, but overall, it's a creative and well-designed game. (P.S.: There's an EGO application for Facebook.)

Families can talk about...

  • Families can talk about Internet safety with social networking sites and how nothing is private on the Internet. What information is OK to share, and what information should you keep to yourself? Families can also talk about what virtual communities are. What appeals to kids about using an avatar rather than a true identity? What does an avatar tell you about the real person behind it?

Website details

Genre:Social Networking
Pricing structure:Free

This review of Ego-City was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

Find out more

Quality

Our star rating assesses the media's overall quality.

Find out more

Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

Find out more

About our buy links

When you use our links to make a purchase, Common Sense Media earns a small affiliate fee from Amazon or iTunes. As a nonprofit organization, these funds help us continue providing independent, ad-free services for educators, families, and kids while the price you pay remains the same. Thank you for your support.

See more about how we rate and review.

What parents and kids say

See all user reviews

Share your thoughts with other parents and kids Write a user review

A safe community is important to us. Please observe our guidelines

Adult Written byValady July 30, 2009
AGE
13
QUALITY
 

Not a place for kids under 17!

A lot of foul language. Virtual drinking. LoveLounge is NOT a place for anyone under 18. The interactions are quite adult in nature.

In the casino there are currently users selling chips for real money. It's been reported but doubt Ego will do anything about it.

The only 'safe' places on the site are the High School, Market and Your Room.

What other families should know
Too much sex
Too much swearing
Safety and privacy concerns
Kid, 8 years old January 6, 2010
AGE
8
QUALITY
 
What other families should know
Too much sex
Great messages
Safety and privacy concerns
Kid, 11 years old Written by23tiger35 February 28, 2011
AGE
11
QUALITY
 

not perfect for any age

i dont play on it but i do read alot of reviews and it said there was a lot of my concerns

What other families should know
Too much violence
Too much sex
Too much swearing
Too much consumerism
Too much drinking/drugs/smoking
Educational value
Great messages
Safety and privacy concerns

Poll

Did our review help you make an informed decision about this product?

Top Kids' Movies: An Essential Guide for Families