Moxie Girlz (http://www.moxiegirlz.com/)

common sense media says

Doll world promotes mix of positive attitude and fashion.

parents & educators say

40% say safety or privacy is an issue
40% say they noticed product placement

What parents need to know

Parents need to know that this site promotes the self-esteem and confidence of "moxie," but it also focus heavily on beauty and the importance of looking good. Beauty-themed activities are balanced out by other features, like a weather center and virtual magazine-publishing tool. Parents also need to know that the dolls are heavily promoted on the site, so kids visiting might be persuaded to buying the items featured.

Educational value: The Moxie Weather Girl application can teach kids about meteorology and the magazine designer shows visitors the basics of layout design and magazine publishing.

Positive messages: The Moxie motto is "positive attitude and confidence, the courage to go for it and energy in everything you do." Although the Moxie Girlz are supposed to be well-rounded characters who like creativity and friendship, the site does still promote an emphasis on beauty and appearances, with games like Beauty Blitz and Moxie Salon.

Violence: Not applicable.

Sex: Not applicable.

Language: Not applicable.

Consumerism: The site is a promotion for the line of Moxie Girlz dolls. The dolls are featured heavily on the site and their accessories play a part in activities. There is also a products page that shows off the whole line of Moxie toys and a "where to buy" feature, displaying links to online retail stores like Toys 'R Us and Target. These links connect directly to the online stores and there is no warning page to alert users that they are leaving the Moxie Girlz site. There are also ads for Kmart's Moxie Girlz sales on many pages.

Drinking, drugs, & smoking: Not applicable.

Privacy & safety: To become a member a visitor only needs to provide birth-date information and a valid email address. Parents can create their own user account and tie it into their children's accounts.

Our ratings and reviews are informed by child development guidelines. Learn more.

What to talk about

Talk to your kids

Families can talk about how girls are portrayed in toy doll images. Do you think it is OK for toy makers to emphasize certain facial features, like eyes and lips, or would you like to see a more realistic looking doll? Do you think dolls that appear too grown up can be bad for a girl's self-image?
How do you feel about glamorous toy characters, like the Moxie Girlz and Barbie. Do these beautiful dolls with long flowing hair, slim figures, and perfect features give girls aÂ true sense of real beauty?
Families can talk about smart ways to enjoy commercial websites. Many sites aren't just designed to be fun, they are also created to sell a product. What should you be aware of when visiting a commercial site? How can you enjoy a site while not being taken in by the product promotion?

Is it any good?

Spring-boarding off of the premise of fun, creative characters inspired by the Moxie Girlz line of dolls, MOXIE GIRLZÂ features a few unique attractions for girls. The weather app is a useful girl-geared device, while the magazine design studio gives girls the chance to be editor-in-chief of their own Moxie magazine. But these features still focus too much on promoting the toy line for them to really be a regular stop for visitors. If girls were able to have a little more input on the content of their online magazine, this feature would hit a home run.Â

Online interaction: Users cannot directly interact with each other.

This review was written by Jacqueline Rupp

Review It

What parents & educators say

Based on 5 parent & educator reviews:

40% say safety or privacy is an issue
40% say they noticed product placement

Read the reviews

Most useful reviews by all members

alyson54
kid, 11 years old

i love it

What other families should know

Moxie Girlz (http://www.moxiegirlz.com/)

common sense media says

parents & educators say

What parents need to know

More on Moxie Girlz

What to talk about

Talk to your kids

Is it any good?

Is it any good?

Review It

Review Moxie Girlz

What parents & educators say

Most useful reviews by all members

HATE IT!!!!!!!

ok

mine looks just like me!

so do you think im perfect

my daughter likes it

moxie

thumbs up

purple purp

I don't like games who motivate children to shopping

a sweet place

Moxie Girls

Great site for Moxie Girlz Lovers!

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