| ON: Content is age-appropriate for kids this age. | |
| PAUSE: Know your child; some content may not be right for some kids. | |
| OFF: Not age-appropriate for kids this age. | |
| NOT FOR KIDS: Not appropriate for kids any age. |
Parents need to know that Nick Jr. is a top-notch play site for preschoolers and up, especially those who can't read just yet. It's also a go-to spot for parents looking for a quick rainy-day craft or birthday party theme ideas. Ads nearly overtake the content, and everything Nick-related is for sale and labeled "premium" over the free fare.
Kids can practice math concepts such as numbers, counting, shapes, patterns, and addition with Team UmiZoomi, Dora the Explorer, and other favorite Nick characters. Some games become more challenging as kids progress. Math concepts are not presented in depth and feedback and instructional support are very limited. Nick Jr. could provide more guidance for incorrect choices, but kids will be drawn to interactive games with their favorite characters.
Nick Jr. provides a variety of online and offline games and activities for preschoolers. Parents can find what seems to be an endless number of activities that they can do with their kids or ones that kids can do by themselves, and all for free. Personalization, including an avatar for kids and progress reports for parents, and a more organized interface are available if upgraded to their premium site, Nick Jr boost. Parents can sign up for a free 7-day trial period and then decide if they would like to pay the additional $5-10 a month, with incentives for signing up for longer-term plans.
There are very few preschool-targeted sites that rival NICKJR.COM's quality content. The games are fun, age-appropriate, and educational, with obvious tie-ins to Nick Jr. TV characters that most preschoolers are already familiar with. There's a great video library that shows kids how to make fun snacks or clean up the beach. And the excellent parent section has lots of activities to print and do offline.
That said, this site is also one big advertisement extravaganza. In addition to the slew of commercial kid- and parent-targeted ads that pepper the site, you'll also encounter Nick's own ads, plus links for the Nick web store, cruise, resort, game arcade store, and more. It's a trade-off, but overall the site's content is worth it if you can ignore the sales pitches (some parents also choose to install ad-blocking software).
Families can talk about advertising and the effects it has on themselves and on their kids. How can you tell when a site is trying to sell to kids or to their parents?
Kids can practice math concepts such as numbers, counting, shapes, patterns, and addition with Team UmiZoomi, Dora the Explorer, and other favorite Nick characters. Some games become more challenging as kids progress. Math concepts are not presented in depth and feedback and instructional support are very limited. Nick Jr. could provide more guidance for incorrect choices, but kids will be drawn to interactive games with their favorite characters.
Kids learn by playing games like memory (Dora's Matching Game), and connect the dots with Little Bill. Kids can also help Team Umizoomi Catch the Shape Bandit by matching common items (half of a sandwich, a street sign, a ruler) with their shape. Short (less than 3 min) Word Play videos introduce vocabulary like "ferocious" and "tame." Being able to search by subject or skill would help parents better navigate the activities to find what's best for their kid.
| Genre: | Gaming |
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