Parents need to know that this site is the online presence of a nonprofit arts initiative that teaches preteen and young teen girls about media literacy. Some racy ads are included in order to analyze their marketing concepts ("violence is sexy," "little girls are sexy"). Parents might want to explore this site with their daughters because there are a lot of important -- and often nuanced -- concepts to discuss.
Educational value:Encourages girls to think critically about media messages.
Positive messages:Empowers girls to be themselves and offers excellent messages about self-esteem and individuality.
Language:One use of the word "sucks" -- nothing stronger.
Consumerism:No ads -- except the ones being analyzed. Curricula and other materials are sold on the site, but the proceeds are used to fund Project Girl.