Summer reading program encourages reading (and sells books).
Parents need to know that although this site has a very noble goal to inspire kids to read more over the summer, there is still a lot of commercial footnotes to this story. The site is run by Scholastic, which uses the program to promote its books and authors, and there are even convenient links to purchase titles. The program is partnered with SmartyCard to offer prize incentives to kids. SmartyCard is a pay site where parents purchase the rewards that are awarded to kids for playing education games on the site.
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