My daughter had the chance to be a "Foundation girl" for the social network, meaning she was part of the process of creating the site from the very beginning. I can definitely say it was built specifically for what tween girls like her want. She spends hours making music videos on the weekends to put on the site and loves posting back and forth with her friends from school on the weeknights (after homework is done and only for a predetermined amount of time of course). Plus, with the parent controls I'm able to monitor everything she does on the site.