Parents need to know that this online counterpart to tween magazines Tiger Beat and BOP focuses on celebrities and their often trivial happenings. Kids can post comments about their favorite celebs or the latest gossip on blogs and other areas, but these seem fairly well monitored to filter negative or inappropriate language and to make sure no one gives out any personal information. Also, while the site doesn't display any product ads, there are links to sites that do offer the opportunity to purchase products or enter contests.
Positive messages:The site (and the actual Tiger Beat and BOP magazines) may encourage star-struck tweens and young teens to try to emulate celebrities and live in a glamorous dream world rather than focusing on their own real lives and developing their own personal strengths and skills.
Sex:There are some general comments about the sexual appeal of certain celebrities (example: "He's sooooo HOT!!!"); nothing explicit, though. Music videos may show female pop stars in clothing that could be considered sexy and perhaps inappropriate for that age group to wear.
Language:Headlines are peppered with "OMG!" exclamations (that's abbreviated tween-speak for "Oh my God!"), but that's as bad as it gets.
Consumerism:There are no blatant product ads, but the site does display links to other sites where you can buy things (such as ringtones or High School Musical merchandise, for example). Also included are video clips promoting upcoming TV shows on the Cartoon Network, plus ads for contests that you can enter to win stuff.
I love the magazine!! The website is good it kinda spoils the magazine though. The girls who comment make me mad I got in a fight with two of the girls once who kept on saying they're Selena Gomez's and Taylor Swift's #1 fan. I don't go on the site anymore thanks to my mom who reads my comments on every thing. Thanks Mom
I'm not necessarily in love with the website, but the Tiger Beat magazine is fantastic. It has tons of huge megaposters to put on my wall and lots of fun gossip about celebrities. I can't wait until its the time of the month where it comes to me. Love it!