Parents need to know that there's something for the whole family at this site, from the youngest scribblers to the most skilled designers. One problem with a site this large is that it tries to do too many things at the same time. It's a little too easy to get off the kid's area and into the parents' and educators' sections. That's not a problem, content-wise, but kids will definitely like their area best. Crayola also owns the domain CrayolaKids.com -- they might think about spinning that site off on its own.