| ON: Content is age-appropriate for kids this age. | |
| PAUSE: Know your child; some content may not be right for some kids. | |
| OFF: Not age-appropriate for kids this age. | |
| NOT FOR KIDS: Not appropriate for kids any age. |
Parents need to know that this site is primarily an online store, so, of course, the LEGO toy lines are heavily promoted. There's a message board where LEGO aficionados can talk to one another, and it appears safe; the site creators assure us that each message is reviewed by a moderator before it's posted. Although most of the games and activities on the site have little educational value, a few engage kids in creative play or virtual construction.
Aside from browsing the tantalizing array of toys based on the popular building blocks, at LEGO.COM kids can participate in online activities centered on these toys (or at least the idea of them). There's a selection of kid-friendly video games, creative projects, and puzzles -- most of which have little to do with the basic principle of Legos, though one downloadable feature does allow you to build stuff using digital Lego blocks. Fans can also preview upcoming Lego products; view a gallery of Lego creations; watch short movies featuring Legos; download screensavers and wallpaper; join the Lego Club online community; and more.
A bit overwhelming but fun nonetheless, LEGO.com offers LEGO fans everything they could ever want -- and even some things they didn't know they wanted. It might be helpful to have a destination in mind when entering this site, as kids could easily get bogged down for hours browsing, chatting, and playing games.
Families can talk about how the Web site relates to the LEGO toys. What do you think of the games on the site? Did you find a game that involves your favorite LEGO toy? Was playing the game anything like playing with LEGOs? Did playing the online games make you enjoy the actual toys even more? Also, if you don't own any LEGOs, how did you learn about them and this site?
| Genre: | Brand Sites |
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