With so much to offer -- and such a finicky audience -- Miss O's
presentation and site navigation is entertaining, organized and well-considered. The site's
voice and tone is also commendable for its ability to talk to its audience without
condescending or feeling snobby or clubby. The fun voice is consistent across
the board, from its headlines to user instructions -- even its recipes (heaven on a waffle, for instance) all sound like they came from Miss O's mouth.
The
site's tagline, "By girls, for girls" plays out in the effort Miss O and Friends makes to solicit feedback from its users. It also incorporates parental involvement and support.
For example, in the chart listing the various levels of membership, each
feature offered at each level is clearly marked – so there are no surprises. Parental
approval is required for story submission, too. Screening and moderating of
comments is pretty scrupulous, allowing the overall experience of Miss O to
be positive, healthy, fun, entertaining – and a little educational, too.