Common Sense Media says

Interactive FTC site makes it cool to be a savvy consumer.





What parents need to know

Positive messages

The site encourages kids to be informed consumers.

Not applicable
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Drinking, drugs, & smoking
Not applicable
Privacy & safety

Users don't need to register to use the site, and it contains information about protecting your personal privacy online and offline.

Parents Need to Know

Parents need to know that the site provides a fun, very visual way for kids to learn about basic business principles. Parents and teachers also can download fact sheets and view suggested activities that illustrate business competition, misleading advertising, and other topics.

Parents say

Kids say

Is it any good?


Designed by the Federal Trade Commission to teach kids to be smarter consumers, YOU ARE HERE features a virtual mall where kids can play games and learn basic business concepts from store owners and shoppers. Each mall section is based on a different topic -- product promotion, business competition, security, and false advertising. Animated characters offer easy-to-understand instructions for the site's games and activities, which are well-designed and fun to play. Kids can learn the rationale behind product pricing by selecting the correct price point for various candy treats. Another game teaches kids about marketing by having them match a cell phone with the person it's designed for. The subject matter may not be something that initially would peak kids' interest, but the site’s activities -- which range from asking characters to explain things to a short film illustrating the history of business competition -- should keep kids engaged. Another plus: Navigating around the site is easy, thanks to a clickable mall map.

Online interaction: Kids can't interact with each other on the site.

Families can talk about...

  • Do ads make you want to buy things? What kinds of ads are targeted toward kids? What kind of reaction do you have when you see an ad for a toy or game?

  • How do you know when to believe an ad? Can you tell if an advertiser is being honest?

  • How can you tell if something is a good deal or not? Why do different companies offer different prices for things that seem really similar? How do you know which one to buy?

Website details

Pricing structure:Free

This review of You Are Here was written by

About our rating system

  • ON: Content is age-appropriate for kids this age.
  • PAUSE: Know your child; some content may not be right for some kids.
  • OFF: Not age-appropriate for kids this age.
  • NOT FOR KIDS: Not appropriate for kids of any age.

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Our star rating assesses the media's overall quality.

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Learning ratings

  • Best: Really engaging, great learning approach.
  • Very Good: Engaging, good learning approach.
  • Good: Pretty engaging, good learning approach.
  • Fair: Somewhat engaging, okay learning approach.
  • Not for Learning: Not recommended for learning.
  • Not for Kids: Not age-appropriate for kids; not recommended for learning.

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What parents and kids say

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Kid, 10 years old Written bymickeylova March 16, 2010

So Fun! I love it!

It teaches younger kids about advertisment, target marketing and other stuff! I just think its really fun!

What other families should know
Great messages
Kid, 11 years old Written bykiki6814 March 9, 2010

Educational and FUN!!!

This site is great. It teaches kid about smart buying habits through games and simulations. There is no "logging on" so no contact between users. My favorite game was that you can "create an ad for the shoe store". The game is set up like a mall and also features a section on keeping private info private

What other families should know
Great messages
Kid, 9 years old Written by123window April 18, 2010

I love it! It is so fun!

What other families should know
Great messages


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