You Are Here (http://www.ftc.gov/YouAreHere/)

common sense media says

Interactive FTC site makes it cool to be a savvy consumer.


parents & educators say

What parents need to know

Parents need to know that the site provides a fun, very visual way for kids to learn about basic business principles. Parents and teachers also can download fact sheets and view suggested activities that illustrate business competition, misleading advertising, and other topics.

Educational value: The site includes a wealth of information to teach kids about business, advertising, and privacy protection.
Positive messages: The site encourages kids to be informed consumers.
Violence: Not applicable.
Sex: Not applicable.
Language: Not applicable.
Consumerism: Not applicable.
Drinking, drugs, & smoking: Not applicable.
Privacy & safety: Users don't need to register to use the site, and it contains information about protecting your personal privacy online and offline.

More on You Are Here

What to talk about

Talk to your kids
  • Do ads make you want to buy things? What kinds of ads are targeted toward kids? What kind of reaction do you have when you see an ad for a toy or game?
  • How do you know when to believe an ad? Can you tell if an advertiser is being honest?
  • How can you tell if something is a good deal or not? Why do different companies offer different prices for things that seem really similar? How do you know which one to buy?

Is it any good?

Is it any good?
 
Designed by the Federal Trade Commission to teach kids to be smarter consumers, YOU ARE HERE features a virtual mall where kids can play games and learn basic business concepts from store owners and shoppers. Each mall section is based on a different topic -- product promotion, business competition, security, and false advertising. Animated characters offer easy-to-understand instructions for the site's games and activities, which are well-designed and fun to play. Kids can learn the rationale behind product pricing by selecting the correct price point for various candy treats. Another game teaches kids about marketing by having them match a cell phone with the person it's designed for. The subject matter may not be something that initially would peak kids' interest, but the site’s activities -- which range from asking characters to explain things to a short film illustrating the history of business competition -- should keep kids engaged. Another plus: Navigating around the site is easy, thanks to a clickable mall map.

Online interaction: Kids can't interact with each other on the site.


This review was written by Erin Brereton
 
 

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Most useful reviews by all members

pr3tty
parent
 
I think it is awesome exciting

kiki6814
kid, 13 years old
 
Educational and FUN!!!
This site is great. It teaches kid about smart buying habits through games and simulations. There is no "logging on" so no contact between users. My favorite game was that you can "create an ad for the shoe store". The game is set up like a mall and also features a section on keeping private info private

holznickname
kid, 11 years old
 

girlswrite
kid, 13 years old
 
Super Educational
You will learn how to be smart with money and scams

123window
kid, 11 years old
 
I love it! It is so fun!

mickeylova
kid, 12 years old
 
So Fun! I love it!
It teaches younger kids about advertisment, target marketing and other stuff! I just think its really fun!

cupcake_cool
kid, 12 years old
 

aasaints
parent of and 5 , 8 , 10 , 12 year old
 
My Family Loves It
My Child loves it so much she is 11 and she is showing it to her younger sisters very good for them it teaches about ads and being safe online

cookiechocolatedog
kid, 12 years old
 
perfect fo litle kids i guess.
I came here for recomendation but I NEED TO ENTERACT!!!

lorelei101
kid, 12 years old
 
Great website, very well done
I LOVE this website!!! Highly recommended.

darrah
kid, 11 years old
 

bookwormbrat
kid, 12 years old
 
too slow
IT'S TO SLOW!!!!!!! its also very cheesy but, it does have educational value

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About our rating system
ON: Content is appropriate for kids this age.
PAUSE: Know your child, some content may not be right for some kids
OFF: Not age appropriate for kids this age