Zhu-niverse (http://www.zhuniverse.com)

common sense media says

Site for "Zhunatics" to learn more about little robot pets.


parents & educators say
  • 100% say it's educational
  • 67% say they noticed product placement

What parents need to know

Parents need to know that this fan site will appeal to kids who collect Zhu Zhu Pets. Kids must be able to read to play many of the games, and there's not a lot to do here other than play the games and look at all the different Zhu Zhu products you can purchase (but not on the site). The main emphasis is on promoting the hamster characters and showing kids all the ways they can have fun with them. 

Educational value: There's a little to learn on the site. Some of the games, such as the matching game, have an indirect learning component, and there's personality quizzes and other Zhu Zhu-related games that need kids to read to complete. But most games here are for fun or Zhu Zhu promotion, not education. The site also contains instructions and troubleshooting directions for the offline pets.
Positive messages:  The over-emphasis on getting kids to become "zhunatics" by looking through every Zhu Zhu item for sale (at retailers, not on the site) and selecting "I Want It!" or "I Have It!" buttons to build up lists of Zhu Zhus sends the message that you gotta buy more to enjoy them.
Violence: A couple of games, such as "Sneaky Ninja," are based on fighting themes and include military vehicles, attack dogs and cannons shooting water balloons.
Sex: Not applicable.
Language: Not applicable.
Consumerism: The site is based on promoting how much fun Zhu Zhu Pets can be, with YouTube videos showing kids playing with their Zhu Zhus, bios that show off each character's personality, places for kids to mark "I Want It!" or "I Have It!," and a list of where-to-buy retail sites.
Drinking, drugs, & smoking: Not applicable.
Privacy & safety: Parents must register first themselves, then their child can register through that account. Information such as date of birth, gender and email address are collected at time of registration. You do not have to register to use the site, just to have an account and a record of your activity on the site, such as your wish list and games you've played. The site says it uses cookies and "may use" web beacons in the future. Parents must have an account first for their child to have an account.

More on Zhu-niverse

What to talk about

Talk to your kids
  • Families can talk about the appeal of mechanical pets. Are Zhu Zhu pets really as much fun as a real pet? Do real pets always act the way you want them to on command like robot toys? Which type of pet is more rewarding to care for? What about virtual pets? How do they stack up against real and robotic animal companions?
  • Families can talk about sites that are designed to sell. How do toy companies use Web sites to get you interested in their products? What can you do to make sure you aren't pulled into the marketing hype while surfing the Web?

Is it any good?

Is it any good?
 
For kids caught in the Zhu Zhu Pets craze, the site is fine for an occasional visit but it doesn't offer much in the way of education or interaction. It offers a few amusing, age-appropriate games, information about the ZhuZhus, and a few ideas to spark offline fun like coloring pages and cutouts. There's some YouTube videos here of real kids playing with Zhu Zhus while an offscreen adult prompts them to say what they like about the toy. This odd way to add video advertising to the site seems like an unfortunate attempt to put unmarked ads on the site without kids recognizing them as such. Of course, all of this fun is under the goal of selling more Zhu Zhus, even if you cannot buy directly from this website.

Online interaction: There are no opportunities to interact with others on this site.


This review was written by Dana Villamagna
 
 

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What parents & educators say

8
Based on 3 parent & educator reviews:
  • 100% say it's educational
  • 67% say they noticed product placement
  • 67% say safety or privacy is an issue
  • 33% say sexual content is an issue
  • 33% say violence is an issue

Most useful reviews by all members

homegirl13
teen, 15 years old
 
kids will love it!
the hamsters make noises that will give you a headach but otherwise good.

Puppyluv13
teen, 15 years old
 
Zhu Zhu Pets Rock!!!!!!!
From what this says, sounds like fun!

 
loven it
i love it is great for kids because it never gets to old always fun

proveiwe
parent of 8 year old
 
i love it

sparkiejoe
kid, 13 years old
 
Awesome you have good choose
I think it was a very good review why did you choose it?

katelynhodge
parent of 10 year old
 
the best
love it

Smiley5
kid, 6 years old
 
The Cute Zhuzhu Pets!
I think the zhuzhu pets are fine for older kids but better for younger kids. The younger kids would play all day with the zhuzhu pets if they could when the older kids would bring them to eachothers house as a joke. The noise on them i think is funny. They are so soft and fuzzy you could sleep with them. I like the idea of the bed because when they turn the zhuzhu pets off, they can put them in the bed. I also like how they can walk. Zhuzhu pets are cute!

bubblegumashley8
kid, 10 years old
 
the toys are a waste of money they break after like 5 months

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About our rating system
ON: Content is appropriate for kids this age.
PAUSE: Know your child, some content may not be right for some kids
OFF: Not age appropriate for kids this age