Common Sense Media and iVillage Inc. Partner to Help Parents Make Informed Media Viewing Choices

Village Inc. and Common Sense Media have announced a new partnership
For immediate release
Tuesday, February 27, 2007

NEW YORK, NY. & SAN FRANCISCO–Village Inc. and Common Sense Media have announced a new partnership that will provide iVillage users with easy to access, point of decision reviews, ratings and program information designed to help parents make informed viewing choices about TV, movies, music, books, Web sites and video games. Through the partnership, iVillage has integrated Common Sense Media's extensive reviews, recommendations and media tips for families into a newly created “Family Entertainment” section located at

iVillage users who click on Family Entertainment will find an entertaining and informative guide to pop culture, powered by Common Sense Media's independent ratings, reviews, and information. Users can search and sort through over 5,500 Common Sense Media ratings and reviews of movies, television shows, video games, Web sites, music and books, as well as receive timely news and advice on media topics critical to families. Additionally, iVillage visitors will be able to read reviews generated by other users, both adults and kids, as well as create their own on

The Common Sense Media content may also be seen from time to time in other iVillage media outlets and online resources such asnewsletters and message boards.

"iVillage is always looking for ways to simplify the lives of women  and parents, and the content provided by Common Sense Media will do just that,” said  Kellie Gould, Editor in Chief of  “Our message boards show that parents want to know what their kids are doing online and whether the TV shows and movies they’re watching are appropriate.  The new Family Entertainment Channel will arm them with the right tools to make informed decisions for their families.”

This new savvy mom’s guide to pop culture will live on iVillage’s Parenting channel and offer reviews and commentary through “remote control”, “reel deal”,  “music box”, “game room” and “bookcase” sections covering all media and entertainment types.  The guide will also feature a search engine that serves up ratings on all TV, DVDs, games, music, books and websites based on the keyword entered.

"We are delighted to partner with iVillage to provide parents with information they need to know about media and entertainment for their kids," said James P. Steyer, CEO and Founder of Common Sense Media.  “Now, the millions of parents who log on to iVillage every day can quickly access our easy to use reviews and ratings to help them make the best age appropriate choices for their families. Whether it's a new blockbuster movie, tv show or website their kids are talking about, busy parents need information at their point of decision.  Together, Common Sense Media and iVillage give moms and dads a simple, smart way to get to the good stuff fast.”

About iVillage Inc.:
iVillage Inc., a division of NBC Universal, Inc., is the first and largest media company dedicated exclusively to connecting women at every stage of their lives.  Ranked the #1 online destination for women with 16 million unique visitors (comScore MediaMetrix), offers an authentic community infused with compelling content from experts on parenting, pregnancy, beauty, style, fitness, relationships, food and entertainment.   The site’s interactive features, including thousands of message boards and blogs, allow women around the world to connect, share ideas, and seek advice and support about everything from fertility to fashion.

Established in 1995, iVillage’s brand extensions include iVillage Limited in the UK, iVillage Parenting Network, iVillage Total Health and owned sites, and GardenWeb.  The company, acquired by NBC Universal, Inc. in May 2006, is based in New York.

About Common Sense Media
Common Sense Media is the nation's leading non-partisan organization dedicated to improving the impact of media and entertainment on kids and families. Common Sense Media provides trustworthy ratings and reviews of media and entertainment based on child development criteria created by leading national experts. For more information, visit