Our Mission

Common Sense is dedicated to helping kids thrive in a world of media and technology.  We empower parents, teachers, and policymakers by providing unbiased information, trusted advice, and innovative tools to help them harness the power of media and technology as a positive force in all kids’ lives.

Media and technology are at the very center of all our lives today -- especially our children’s.  Kids today spend over 50 hours of screen time every week. The media content they consume and create has a profound impact on their social, emotional, cognitive, and physical development.  Learning how to use media and technology wisely is an essential skill for life and learning in the 21st century. But parents, teachers, and policymakers struggle to keep up with the rapidly changing digital world in which our children live and learn.  Now more than ever, they need a trusted guide to help them navigate a world where change is the only constant. 

Common Sense Media helps families make smart media choices. We offer the largest, most trusted library of independent age-based and educational ratings and reviews for movies, games, apps, TV shows, websites, books, and music.  Our Parent Concerns and Parent Blog help families understand and navigate the problems and possibilities of raising children in the digital age.

Common Sense Education provides teachers and schools with free research-based classroom tools to help students harness technology for learning and life. Our K–12 Digital Citizenship Curriculum teaches students how to make safe, smart, and ethical decisions in the digital world.  And our revolutionary educational rating system, Graphite, helps educators discover, use, and share high-quality digital products that propel student learning.

Common Sense Kids Action works with policy makers, business leaders, and other advocates across the nation to ensure that every child has the opportunity to succeed in the 21st century. Kids Action works to drive policies at the state and national levels that promote access to high-quality digital learning experiences; ensure that kids' online privacy and safety are protected; make access to high-quality early education possible for every child; and reduce childhood poverty. With potential advocates in every home and school across the nation, Kids Action is building a movement dedicated to making kids our nation's top priority.


We believe in sanity, not censorship.

Achieving a healthy approach to media and technology can make a big difference in kids’ lives today.  Kids who learn to use digital media wisely can accomplish amazing things — learn new skills, explore new worlds, build new ideas, and change the world. Yet every kid has different needs. As parents and educators, we know our kids best.  Common Sense is here to help.  We can steer you away from things that are developmentally inappropriate, and help you find the hidden gems that are right for your family and your kids. Learn more about our Ten Beliefs here.


We tell it like it is.

We think the media and technology industries should put kids' needs first when they create and market their products and services. Since that is all too often not the case, we believe there should be clear policies and regulations to hold these industries accountable. We advocate on behalf of kids on a wide range of issues, including the educational impact of technology, protecting kids' privacy online, and improving the impact of media on child health and development.


Get involved.

Help us raise a generation of kids who think critically, act responsibly, and interact positively in the digital world. We hope you’ll get involved.  Use our ratings to make smart media choices. Learn how to harness digital media to help your child thrive. Get your school connected to Common Sense. Join us and help make media and technology a positive and powerful force in all children’s lives.

Who we are
We share a passion for media, technology, and kids. Meet our leadership team, board of directors, and advisors.

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How we rate and review
We offer developmentally age-appropriate, unbiased information so you can decide what media is
right for your family.

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Research program
Our Program for the Study of Children and Media examines the intersection of child development and digital media.

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Who is behind Common Sense? Do you sell or share my data? Who are your editors? What can I do to help?

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