We believe that media has become "the other parent" in our kids' lives, powerfully affecting their social, emotional, cognitive, and physical development.
We believe in teaching our kids to be savvy, respectful, and responsible media users. We can’t cover their eyes, but we can teach them to see.
We believe parents should have a choice and a voice about the media our kids consume and create. Every family is different, but we all need to make informed choices.
We believe that the price of free and open media is a bit of work for families. Parents need to know about the media their kids use and need to teach responsible behavior as well as manage overall media use.
We believe that through informed decision-making, we can improve the media landscape one decision at a time.
We believe appropriate regulations about right time, right place, and right manner exist. They need to be upheld by our elected and appointed leaders.
We believe in age-appropriate media and that the media industry needs to act responsibly as it creates and markets content for each audience.
We believe ratings systems should be independent and transparent for all media.
We believe in diversity of programming and media ownership.