Common Sense CEO James P. Steyer Calls on Media Leaders to Refuse Juul/E-cigarette Advertisements

Common Sense Media
Wednesday, September 18, 2019

James P. Steyer, founder & CEO of Common Sense, the national nonprofit organization that advocates for children's well-being in the digital age, sent this letter (PDF) to the leadership of major media outlets, asking them to follow the lead of CNN and immediately refuse to accept advertising from Juul and other e-cigarette makers. Common Sense recently launched a national campaign to protect kids from Big Tobacco's e-cigarettes.

CC (among others):

Robert Bakish, President & CEO, Viacom
Mary Berner, President & CEO, Cumulus Media
Richard Bressler, President, COO & CFO, iHeartRadio
Stephen Burke, CEO, NBCUniversal
Jack Dorsey, CEO, Twitter
Craig Forman, President & CEO, McClatchy Company
Joseph Ianniello, President & Interim CEO, CBS Corporation
Robert Iger, CEO, Walt Disney Co.
William Lewis, CEO, Dow Jones & Co. / The Wall Street Journal
Adam Mosseri, CEO, Instagram
Lachlan Murdoch, CEO, Fox Corporation
Bill Nagel, CEO, San Francisco Chronicle
Norman Pearlstine, Executive Editor, The Los Angeles Times
Sundar Pichai, CEO, Google
James Pitaro, CEO, ESPN
Robert Pittman, Chairman & CEO, iHeartRadio
Gary Pruitt, President & CEO, Associated Press
Peter Rice, Chairman, Walt Disney Television and Co-Chair, Disney Media Networks
Brian Roberts, Chairman & CEO, Comcast
Suzanne Scott, CEO, Fox News
James Smith, CEO, Reuters
Evan Spiegel, CEO, Snapchat
Patrick Steel, CEO, Politico
Sheryl Sandberg, COO, Facebook
Mark Thompson, President & CEO, The New York Times
Jim VandeHei, CEO, Axios
Susan Wojcicki, CEO, YouTube
Mark Zuckerberg, CEO, Facebook

About Common Sense
Common Sense is the nation's leading nonprofit organization dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in the 21st century. Learn more at


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