Common Sense Establishes For-Profit Subsidiary, Common Sense Growth

Common Sense Growth will pursue mission-aligned commercial projects that improve the lives of kids and families

Common Sense Media
Wednesday, December 9, 2020

SAN FRANCISCO, December 9, 2020—Common Sense, the leading nonprofit organization dedicated to improving the lives of kids and families in the digital age, today announced that it has raised $25 million to establish Common Sense Growth, a new for-profit subsidiary focused on building and investing in innovative, mission-aligned products and services around the world.

"Common Sense has been a trusted brand for more than fifteen years, helping millions of parents find quality media and technology resources, helping educators teach essential skills including digital citizenship and news literacy, and advocating at the state and federal levels, fighting for families, schools, and communities," said Jim Steyer, founder and CEO of Common Sense. "Over these years we've also seen an explosion in commercial products and services directed at the audience we serve, but not always with their best interests in mind. We believe there is significant opportunity to innovate in the space, and will use these funds to incubate new projects for the benefit of kids and families."

In alignment with and furtherance of Common Sense's mission impact, Common Sense Growth is focused on the following:

  • Incubating products and services that improve the lives of kids and families, relying on the core principles and brand trust built over 15 years with Common Sense Media. Examples of projects include the newly formed, Public Benefit Corporation Common Sense Networks, led by media industry veteran Eric Berger.
  • Investing in innovative start-ups and businesses, focusing on commercially viable, forward-thinking ideas that address critical pain points for kids and families. Examples of targeted sectors include edtech and data privacy companies.

Common Sense Growth is jointly owned by Common Sense and a group of private investors. The effort is managed by an experienced and purpose-driven team of media and technology industry leaders and is governed by its own board of directors: Mary Berner, president and CEO of Cumulus Media; Geraldine Laybourne, founder of Nickelodeon; Bob Miller, president and CEO of Miller Publishing Group; Gordon Ritter, founder and general partner of Emergence Capital; and Jim Steyer, founder and CEO of Common Sense Media.

For more information, please contact [email protected].