Common Sense Media Supports Report and Recommendations of the Healthy MEdia Commission for Positive Images of Women and Girls

New Gender and Digital Life Toolkit for Educators Complements Commission's Work

Common Sense Media
Tuesday, November 13, 2012

San Francisco, CA – Common Sense Media, the national nonprofit dedicated to helping kids and families thrive in a world of media and technology, today announced its support for the Report and Recommendations of the Healthy MEdia Commission for Positive Images of Women and Girls. After more than a year of deliberations, the commission's report was released today in Los Angeles at the Third Symposium on Gender in Media of the Geena Davis Institute on Gender in Media. The full report is available at

"We applaud the work of the Healthy MEdia Commission and support the recommendations and best practices presented in this report," said James Steyer, CEO and founder, Common Sense Media. "It's heartening to see advocates, educators, and industry leaders come together to address the impact of media images on our children's social, emotional, and physical health. I especially want to thank Common Sense Media board members Deborah Taylor Tate, co-chair of the Healthy MEdia Commission, and April McClain-Delaney, commissioner, for their leadership on these issues. Their commitment and vision have been crucial to the success of the Healthy MEdia Commission, as well as our organization's efforts to encourage critical thinking about gender in media."

In response to the commission's call for a comprehensive, full-community approach to improving the media landscape, Common Sense Media also announced Girls, Boys, and Media: A Gender and Digital Life Toolkit for Educators. Created in collaboration with child development experts such as Catherine Steiner-Adair, this free toolkit includes lessons for grades 3-12, videos, and parent resources that are designed to help kids recognize and analyze gender stereotypes online. With its unique focus on how gender norms impact online games, social networks, and other digital media, the toolkit places these issues in a 21st-century context and makes thinking critically about them an important part of being an informed, responsible digital citizen. The toolkit is available online at and has been integrated into Common Sense Media's groundbreaking Digital Literacy and Citizenship Curriculum, now in more than 40,000 schools nationwide.

The Healthy MEdia Commission emerged from the Healthy Media for Youth Summit at the U.S. Capitol in October 2010, hosted by Girl Scouts of the USA, along with the National Association of Broadcasters, the National Cable & Telecommunications Association, The Geena Davis Institute on Gender in Media, and The Creative Coalition. At that time, a broad cross section of stakeholders gathered to chart a course to promote healthy media for the benefit of all young people and recommended that a commission be formed to develop recommendations supporting a more positive and gender-neutral media environment for women. The release of this report is the commission's culminating event.

About Common Sense Media
Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to:

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