Joni Lupovitz Joins Common Sense Media as Vice President of Policy

Chief of staff for FTC Chairman Jon Leibowitz to lead organization's advocacy efforts in Washington, D.C.

Common Sense Media
Tuesday, February 26, 2013

San Francisco, CA – Common Sense Media, the national nonprofit organization dedicated to helping kids and families thrive in a world of media and technology, announced today that Joni Lupovitz has been named vice president of policy for the organization. Lupovitz will assume her duties in Common Sense's Washington, D.C. office beginning in April.

"Joni's experience and leadership in our Washington, D.C. office will allow Common Sense to take our advocacy efforts to the next level," said James Steyer, CEO and founder, Common Sense Media. "She has already proven herself to be a terrific partner in our work with the FTC around protecting kids' online and mobile privacy. Her expertise, as well as her inside knowledge and relationships inside the Beltway, will be invaluable to the organization as we continue to work with Congress, government agencies, and industry leaders on policies that protect kids and empower families."

Lupovitz has served as chief of staff to Federal Trade Commission Chairman Jon Leibowitz since March 2009. In this position, Lupovitz is a senior adviser to the chairman on policy, strategic planning, and management. She coordinates with the FTC senior staff to advance the agency's consumer protection and competition missions, including law enforcement and policy initiatives involving consumer privacy, new technologies, and marketing to children. Lupovitz joined the FTC in 1999 as an attorney in the Bureau of Consumer Protection's Division of Enforcement, later serving as an assistant director, then an attorney advisor to Commissioner Leibowitz. Before joining the FTC, Lupovitz was a partner with McDermott, Will & Emery, where she had a diverse civil litigation and administrative practice. She holds a J.D. from The George Washington University Law School and a B.A. from McGill University. She is the mother of two children and lives with her family in the Washington, D.C. area.

"Joni has been my trusted adviser, and her extraordinary judgment and common sense have been critical on a variety of policy matters — especially issues involving kids, marketing, and privacy," said FTC Chairman Jon Leibowitz. "The agency will miss her enormously, although it's gratifying that she will continue working on behalf of children and families."

Common Sense Media's team in Washington, D.C., includes director April McClain-Delaney, a member of Common Sense Media's Board of Directors and president of the Delaney Family Fund, and policy manager Jillian Oberfield, who was most recently a legislative assistant in Rep. Edward Markey's (D-MA) Capitol Hill office.

"Common Sense Media is already well-known in Washington, D.C. as a leading voice to ensure kids are able to access all of the benefits that media and technology provide, while also avoiding their many pitfalls," said McClain-Delaney. "Adding Joni to our team ensures that we will continue to lead the effort and make an even bigger difference in kids' lives and futures."

The Common Sense Media policy agenda aims to empower parents, teachers, and young people to take control of the media and technology in their lives. Top priorities include protecting the online and mobile privacy of kids and teens, promoting digital literacy and citizenship, improving consumer tools and media ratings, and elevating media as a public health issue. For more information, visit

About Common Sense Media
Common Sense Media is dedicated to improving the lives of kids and families by providing the trustworthy information, education, and independent voice they need to thrive in a world of media and technology. We exist because our kids are growing up in a culture that profoundly impacts their physical, social, and emotional well-being. We provide families with the advice and media reviews they need in order to make the best choices for their children. Through our education programs and policy efforts, Common Sense Media empowers parents, educators, and young people to become knowledgeable and responsible digital citizens. For more information, go to:

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